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Blog

For Brands

The Blog lets you create and publish posts for your brand’s site. Each post is built with the same Puck block editor used for pages, with additional blog-specific settings for status, featured image, excerpt, and categories.

  • Publishing an announcement, promotion, or educational post to your brand’s site
  • Drafting content for review before publishing
  • Scheduling a post to go live on a specific date

Blog list showing one draft post titled 'Title' with an Apr 20 date, Edit and delete buttons, and filter tabs for All, Published, Drafts, and Scheduled

Go to Build → Site Structure → Blog to manage all posts.

Use the filter tabs to view posts by status:

TabWhat it shows
AllEvery post regardless of status
PublishedPosts currently live on the site
DraftsSaved but unpublished posts
ScheduledPosts set to publish at a future date

Each post row shows its status badge, title, publish date, and action buttons (Edit, Delete).


  1. Go to Build → Site Structure → Blog.
  2. Click + New Post.
  3. The editor opens with a blank post in Draft status.
  4. Enter the post title in the title bar.
  5. Build the post content using blocks in the left panel.
  6. Fill in Post Settings on the right (see below).
  7. Click Save Draft to save, or Publish to make the post live.

Blog editor showing the Blocks panel on the left with Layout and Content block groups, the canvas with a Rich Text block in the center, and Post Settings on the right

The editor is divided into three panels:

Left — Blocks and outline

The left panel has three tabs:

  • Blocks — drag blocks onto the canvas. Block categories: Layout, Content, Social Proof, Lead Capture, Location, Content & Posts.
  • Outline — a tree view of all blocks on the canvas.
  • Page Settings — title, URL slug, SEO title, meta description, and noindex toggle.

Center — Canvas

The canvas shows the post as it will render. Click any block to select and edit it. Use the viewport buttons (Desktop / Tablet / Mobile) to preview at different screen sizes.

Right — Post Settings

SettingDescription
StatusDraft, Published, or Scheduled
Featured ImageSelect from the media library or upload a new image
ExcerptShort summary shown in post listings and previews
CategoriesTag the post with one or more categories

Click Save Settings after changing post settings. Click Save Draft or Publish to save the post content.


StatusBehavior
DraftSaved and visible only in the admin
PublishedLive on the site
ScheduledSet to publish automatically at a future date and time

Click Page Settings in the left panel to configure:

  • Title — the post’s display title (also used as the H1). Supports token insertion.
  • URL slug — the path for the post (e.g. /blog/oil-change-tips). Editable, but changing it will break existing links.
  • SEO Title — overrides the title tag in search results. Supports AI generation and tokens.
  • Meta Description — the description shown in search results. Supports AI generation and tokens.
  • Hide from search engines (noindex) — prevents search engines from indexing this post.

Click 🔒 Layout in the header to lock the current block structure. When locked, you can still edit block content (text, images) but cannot add, remove, or reorder blocks. This is useful when sharing editing access with others.


  • Pages & Content (Puck) — the same block editor used for all site pages
  • Media — upload and manage images used as featured images
  • Navigation — link to the blog from the site header or footer