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KynectLocal Docs

Reporting & Analytics

For Brands

KynectLocal provides three reporting tools for brand admins under the Measure section of the admin. Together they cover traffic performance, revenue attribution, and plain-language network analysis.

Analytics

Section titled “Analytics”

Grow → Analytics

The Analytics dashboard shows traffic and conversion data across your franchise network, powered by Matomo. It has three views:

  • Network Overview — aggregate visits, bounce rate, conversions, and traffic sources across all locations
  • Location Detail — per-location traffic breakdown including top pages and goal completions
  • Promotions — campaign performance and how widely each promotion has been adopted across the network

Go to Analytics →

Digital Impact Report

Section titled “Digital Impact Report”

Grow → Digital Impact

The Digital Impact Report converts your network’s digital signals into estimated monthly revenue. It pulls live data from form leads, call tracking, direction requests, and Google ratings, then applies configurable business inputs (average ticket, close rate) to produce a dollar estimate per location.

Go to Digital Impact →

AI Analytics Assistant

Section titled “AI Analytics Assistant”

The AI Analytics Assistant is a floating chat widget accessible from the chat bubble icon in the lower right corner of any admin page. Ask plain-language questions about network performance and get answers generated from your live Matomo data and profile scores. Use pre-built Quick Questions or type your own queries.

Go to AI Analytics →

Connecting data sources

Section titled “Connecting data sources”

All three tools depend on connected data sources:

Data sourceWhere to connectWhat it enables
MatomoBrand Settings → AnalyticsLive traffic data in Analytics and AI Analytics
Google Business ProfileIntegrationsDirection requests and ratings in Digital Impact
Call tracking (WhatConverts, CallRail)IntegrationsClick-to-call signal in Digital Impact
Section titled “Related”