Glossary
Definitions for terms used throughout KynectLocal and these docs.
Brand The top-level entity in KynectLocal, representing a franchise system. A brand contains all locations, templates, settings, and users. Brand admins manage the brand and its network.
Brand Admin A user with full access to the KynectLocal admin for a brand. Brand admins can manage locations, templates, governance, analytics, integrations, and team membership. Also called a “franchisor” or “corporate user.”
Bulk Editor A brand-admin tool for applying changes — template assignments, promotions, content updates — to multiple locations at once without editing each location individually.
Content Engine The system that applies brand-level templates and dynamic content to location pages at render time, resolving tokens and template blocks into the final HTML served to visitors.
Dynamic Content
A brand admin feature for managing reusable content tokens (e.g. {{brand.phone}}, {{location.name}}) that resolve to real values when pages are rendered.
Franchisee A location operator who licenses and operates one or more locations under a franchise brand. In KynectLocal, franchisees log in to manage their specific location(s).
Franchisor The brand owner or corporate entity that grants franchise licenses and manages the brand in KynectLocal. Represented by brand admin users.
Governance Rules defined by the brand admin that control which content franchisees are allowed to edit on their location pages. When a franchisee attempts a write that violates a governance rule, the action is blocked and logged.
Lead A form submission captured from a location site. Leads include the submitter’s contact data, the form that captured it, and the traffic source at the time of submission (Organic, Promotion, or Paid).
Location A single franchise outlet or physical site within a brand’s network. Each location has its own profile, pages, domain, and analytics data.
Location Operator A franchisee or location-level user who manages a specific location in KynectLocal. Also referred to as a “franchisee user.” Has limited access compared to brand admins.
Matomo The open-source web analytics platform integrated with KynectLocal for traffic data. Brand admins connect their Matomo instance via a Site ID in Brand Settings.
Navigation The header and footer menus applied across all location sites in a brand network. Managed by brand admins from the Navigation page.
Profile Score A completeness score (0–100%) for a location’s profile, based on how many recommended fields are filled in. Used in the Dashboard and AI Analytics to identify locations that need attention.
Promotion A time-limited offer or campaign created at the brand level and assigned to individual locations. Promotions are tracked in Analytics for leads-by-source attribution.
Puck The drag-and-drop page editor embedded in KynectLocal, used by brand admins to build page templates. Location pages are rendered from Puck templates.
Service Page A dedicated SEO page generated automatically for each service added to a location. Service pages are built from the brand’s Standard Service template and have their own URL.
Template A brand-level page layout built in the Puck editor. Templates define the structure and locked/unlocked content regions for location pages. All location pages of a given type are rendered from the same template.
Theme The visual design layer applied to all location sites — colors, typography, and CSS custom properties. Themes are configured by brand admins in the Themes section.
Token
A placeholder variable in page content or templates that resolves to a real value at render time. Examples: {{brand.name}}, {{location.phone}}, {{location.city}}. Brand token values are set in Brand Content settings; location tokens come from location profile data.