WhatConverts

For Brands

WhatConverts is a lead tracking platform that captures form submissions, phone calls, and live chats from any website and records attribution data — source, medium, campaign, keyword, and device. Connecting WhatConverts pulls those leads into the KynectLocal Leads page so your brand and franchise locations can see every inbound lead alongside the marketing context that drove it.

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Connecting WhatConverts

1. Go to Grow → Integrations in the left sidebar.
2. Find the WhatConverts card and click Connect.
3. Enter your credentials in the modal:

Field	What to enter
API Token	Your WhatConverts API token
API Secret	Your WhatConverts API secret

Finding your credentials in WhatConverts:

1. Log in to your WhatConverts account.
2. Go to Settings → API.
3. Copy the API Token and API Secret shown there.

KynectLocal authenticates to the WhatConverts API using HTTP Basic Auth with the format token:secret. Credentials are encrypted before storage.

4. Click Connect to save. KynectLocal immediately runs an initial sync.

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Location settings — Profile IDs

After connecting, you must map each location to a WhatConverts Profile before its leads will sync.

1. Go to Grow → Integrations → WhatConverts → Manage.
2. Click the Location Settings tab.
3. For each location, enter its WhatConverts Profile ID in the field provided.

Finding your Profile ID in WhatConverts:

1. In WhatConverts, go to Profiles.
2. The Profile ID is the numeric ID shown next to each profile name.

Only locations with a Profile ID configured will have leads synced. Locations without a Profile ID are skipped.

💡 Tip

If a location has its WhatConverts Profile ID set, the WhatConverts tracking script is automatically injected into that location’s public pages. No manual script installation is required.

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How sync works

Aspect	Detail
Initial sync	Runs immediately after you connect and fetches 365 days of historical leads
Ongoing sync	Runs on a daily schedule, fetching only leads created since the last run
Lead types synced	Web Form, Phone Call, Live Chat
Duplicate prevention	Each lead is keyed by its WhatConverts lead ID — a lead is never inserted more than once

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How leads are handled

Web Form leads

When a Web Form lead arrives from WhatConverts, KynectLocal checks whether the same contact submitted a KynectLocal form within a 5-minute window (matched by email address):

• Match found — The existing lead record is enriched with attribution data from WhatConverts (source, medium, campaign, keyword, device). No new lead is created.
• No match — A new lead is inserted with all form fields populated from the WhatConverts mapped fields (Contact Name, Email, Phone, Message, and any other captured fields).

Phone Call and Live Chat leads

These lead types are always inserted as new lead records. Each record includes:

• Caller phone number
• Call or chat duration
• Device type
• WhatConverts transaction type

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What appears in the Leads page

When you open a synced lead in Grow → Leads, you will see:

• Form fields populated from WhatConverts mapped fields (Contact Name, Email, Phone, Message, etc.)
• Attribution section showing Source, Medium, Campaign, Keyword, and Device
• Lead type badge — Web Form leads show as form leads; phone call leads show an Inbound Call badge

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Lead quality scoring

All leads synced from WhatConverts arrive with an Unscored status. Brand admins and franchisees can score each lead from the Leads page:

• Good — the lead represents a genuine prospect
• Spam — the lead is low-quality or irrelevant

Leads marked Spam are excluded from Digital Impact revenue calculations. Scoring leads accurately keeps your Digital Impact metrics reliable.

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Troubleshooting

Symptom	Cause	Fix
No leads syncing for a location	The location has no Profile ID configured	Go to Location Settings and enter the WhatConverts Profile ID for that location
Leads missing attribution data	The WhatConverts profile is not tracking attribution parameters	Verify that UTM parameters are being captured in your WhatConverts tracking setup
Credentials rejected at connect	API Token or Secret entered incorrectly	Go to WhatConverts → Settings → API and re-copy both values, then update credentials
Leads appear duplicated	Two different WhatConverts profiles mapped to the same location	Each location should map to exactly one Profile ID

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Related

• Leads — viewing and scoring leads
• Digital Impact — how lead quality affects revenue calculations
• API Key Security — how credentials are encrypted and stored