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KynectLocal Docs

For Brand Admins (Franchisors)

For Brands

As a brand admin, you manage the digital presence for your entire franchise network — not just one location. Your job is to define the structure, enforce brand standards, and give your franchisees the tools they need to succeed locally.

What brand admins can do

Section titled “What brand admins can do”
  • Create and manage the page templates that power every location site
  • Set governance rules that control which content franchisees can edit
  • Add and configure locations across your network
  • Manage navigation menus, themes, and visual identity
  • Publish blog posts, events, and services at the network level
  • View analytics, leads, and digital impact data across all locations
  • Send messages to franchisees
  • Invite and manage team members
  • Configure integrations, billing, and brand-level settings

Key areas of the admin

Section titled “Key areas of the admin”

Build

Section titled “Build”

The Build section controls what your location sites look like and how they’re structured.

  • Templates — create Puck-based page templates that location sites use. Governance controls which sections franchisees can modify.
  • Pages & Content — manage pages for individual locations, or push content changes across the network.
  • Navigation — configure the header and footer menus applied to all location sites.
  • Themes — define colors, typography, and CSS applied across all sites.
  • Services — add per-location service pages that generate SEO-optimized URLs.
  • Blog — publish blog posts at the network or location level.

Operate

Section titled “Operate”

The Operate section manages your location network.

  • Locations — add locations, manage profiles, and see which locations are active.
  • Bulk Editor — apply template, promotion, or content changes across multiple locations at once.
  • Messages — send broadcasts to all franchisees or specific groups.
  • Team — invite brand admins, franchisees, and marketing users.

Grow

Section titled “Grow”
  • Leads — see all form submissions captured across your network.
  • Partner Services — access managed marketing services from Elevative Digital.

Measure

Section titled “Measure”
  • Analytics — network traffic, conversion data, and promotion performance (requires Matomo).
  • Digital Impact — estimated monthly revenue attribution per location.
  • AI Analytics — ask plain-language questions about network performance.

Account

Section titled “Account”
  • Settings — brand name, domains, logos, contact info, promotions, and SEO defaults.
  • Integrations — connect Google Business Profile, call tracking, CRM, review platforms, and more.
  • Billing — manage your subscription plan and location slots.
  • Audit Log — review all system and user events across the network.

First-time setup

Section titled “First-time setup”

When you log in to a new brand for the first time, the Brand Setup wizard walks you through adding locations, generating an AI-powered brand profile, and reviewing your go-live readiness. The wizard runs once per brand and won’t reappear after you complete it.

See Brand Setup Wizard for a full walkthrough of each step.

Section titled “Related”